How to Sell with a Story:

Can you imagine that the secret to moving people isn't a script or a pitch — but a strategic narrative ?

In-demand negotiation coach Joseph Plazo, has long taught that storytelling for persuasion techniques are the most overlooked skill in business today

Why Storytelling Works in Sales

Neurologically speaking, humans are storytelling machines. Narratives activate more of the brain than raw data.

According to Joseph Plazo, Joseph Plazo teaches that the right story collapses resistance and builds rapport.

How Joseph Plazo Crafts Magnetic Narratives

Follow this structure to win minds fast:

Contextual Hook: check here Tap into shared emotions.

Rising Tension: Expose the villain or problem.

The Turning Point : Share your personal aha moment.

The Resolution : Tie it back to your offer.

Plazo’s genius lies in timing.

Real-World Sales Applications

or negotiating legal settlements, these narrative arcs remove buyer hesitation.

A founder Joseph mentored secured buy-in from a hesitant board

Building Your Arsenal of Narratives

Start with these questions:

What stories shaped you?

Where did you overcome adversity?

When did your product solve a painful problem?

How did a client’s life change after your service?

Great storytellers rehearse, tweak, and time.

The Last Word

In a world saturated with information, the one who tells the best story wins the heart—and the sale.

Joseph Plazo’s storytelling for persuasion techniques are your unfair advantage in any room.

Your story is your superpower.